• Creative Direction. Brand Strategy. Storytelling.

Hi, I’m Luis Carlos!

I am a Guatemalan multidisciplinary creative based in the United Arab Emirates, working at the intersection of art, design, and storytelling. My practice spans creative direction, brand identity, visual communication, content strategy, photography, filmmaking, and music production.

Blending artistic expression with strategic thinking, I bring ideas to life through compelling visuals, meaningful narratives, and distinctive creative experiences. My work is driven by curiosity, cultural identity, and a passion for exploring new perspectives, challenging conventions, and finding extraordinary ways to tell stories.

Whether you are looking to build a brand, develop a creative concept, tell a story, or simply exchange ideas, I would love to connect. Let us create something meaningful together.